Commercialization: Page 2


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    3 questions hanging over the Novo-Catalent deal

    As backlash builds for the recently announced matchup, critical questions remain over its impact.

    By Kelly Bilodeau • Feb. 13, 2024
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    Could Novo, Lilly become first trillion-dollar healthcare companies?

    Explosive demand for weight loss drugs has propelled both companies to new heights. Here’s a look at the staggering growth, by the numbers.

    By Feb. 2, 2024
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    10 of our most read articles in 2023

    A presidential candidate, a changing biotech market and an enduring murder mystery — here are PharmaVoice’s most-read articles this year.

    By Dec. 22, 2023
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    What are pharma’s next blockbusters?

    In a shifting market focused on targeted therapeutics, drugs that generate big profits are still a priority.

    By Kelly Bilodeau • Dec. 20, 2023
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    Permission granted by Adam Lenkowsky
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    Q&A

    Bristol Myers’ commercial chief on the industry’s ‘seismic’ changes over 27 years and what’s coming next

    Adam Lenkowsky’s unique vantage point on the major transformations shaping BMS and the industry as a whole.

    By Dec. 12, 2023
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    Justin Sullivan via Getty Images
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    Q&A // First 90 Days

    Patients who hide pills and advocacy offices that could get ‘raided’ — a Gilead leader on navigating global HIV

    Gilead Sciences’ SVP of global patient solutions discusses how she’s managing some of the world’s most complicated health issues and what’s next in HIV innovation.

    By Alexandra Pecci • Dec. 11, 2023
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    Janice Haney Carr/CDC/Sickle Cell Foundation of Georgia/AP

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    Deep Dive

    What if a CRISPR cure isn’t such an easy choice?

    A gene editing therapy developed by Vertex Pharmaceuticals and CRISPR Therapeutics can mute sickle cell disease’s most damaging symptoms. Yet treatment may not be as simple as its dramatic benefit makes it seem.

    By Ned Pagliarulo , Nov. 9, 2023
  • Ampoules of Novavax's COVID-19 vaccine prepared in Berlin, Germany.
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    Carsten Koall/Getty Images via Getty Images
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    What’s next for COVID dark horse Novavax?

    Novavax scored a new COVID vaccine go-ahead for the 2023-24 season, but is it the boost the company needs?

    By Kelly Bilodeau • Oct. 30, 2023
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    Q&A // Red Jacket winners 2023

    Red Jacket: Adele Gulfo, a commercialization guru

    With a knack for melding science and patient-focused marketing techniques, the CEO of the biopharma commercial unit at Sumitomo Pharma America has notched blockbuster successes throughout her career.

    By Karissa Waddick • Oct. 27, 2023
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    3 marketing tips for biotechs emerging from stealth

    In a crowded biotech market, here’s how your company can stand out to investors.

    By Karissa Waddick • Oct. 6, 2023
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    Photo illustration: Industry Dive; Getty Images

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    PharmaVoice 100

    PharmaVoice 100s: Brand and commercialization pros

    Leaders decoding the complex language of drug development to push treatments past the finish line and into patients’ hands.

    By Karissa Waddick • Oct. 4, 2023
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    Tinnakorn Jorruang via Getty Images
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    How pharma marketers can reclaim the drug pricing narrative

    As Medicare negotiations heat up, it’s more important than ever for pharma companies to communicate their value. Here’s how.

    By Karissa Waddick • Sept. 28, 2023
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    Permission granted by Phil Inc
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    Sponsored by Phil Inc

    Optimizing your hub services program with a gross-to-net lens

    In today’s Biopharma landscape, considering Gross-to-Net is essential for effectively designing and optimizing patient support programs.

    Sept. 25, 2023
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    iStock via Getty Images
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    Q&A

    As the opioid crisis seethes, a long-lasting treatment could offer new ammunition

    Launched this month, Brixadi from Braeburn gives patients a new tool to overcome addiction.

    By Sept. 21, 2023
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    Moderna’s bold five-year plan reflects Big Pharma tradition of ‘Will they deliver?’

    Forecasts from the biggest pharma companies follow a pattern of thinking big and manifesting the desired outcome.

    By Sept. 15, 2023
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    Courtesy of Sanofi
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    O.G. Ice-T teams up with Sanofi in horror-themed flu vax ad

    The French pharma’s latest vaccine campaign aims to raise awareness about the flu’s complications for marginalized groups. 

    By Karissa Waddick • Sept. 14, 2023
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    saengsuriya13 via Getty Images
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    Q&A

    In the renal space, innovation could tackle health disparities. But the system doesn’t reward it.

    Reimbursement challenges have created barriers for new dialysis products, according to the chief commercial officer of CorMedix.

    By Sept. 14, 2023
  • CSL Seqirus influenza vaccine being prepared in the lab.
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    Finding the right flu vaccine is hard. Getting people to take it is harder.

    Experts have determined the strains of this year’s flu season — now the question is whether people are too fatigued by the pandemic to be immunized.

    By Aug. 30, 2023
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    Stock via Getty Images
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    Are weight loss drugs a win for the global economy?

    As Novo Nordisk’s drug Wegovy sways Denmark’s economy, we're examining wider implications for the weight loss market. 

    By Karissa Waddick • Aug. 28, 2023
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    Steve Ruark/AP

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    Henrietta Lacks’ immortal cells put biopharma profits under a microscope

    The HeLa cell line’s contributions to medical science were obtained without permission, and now biotechs profiting from its use are answering for it.

    By Aug. 23, 2023
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    Arsen Volkov via Getty Images
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    Behind Flagship Pioneering’s triumphs and tribulations

    From the rise of Moderna to the fall of Kaleido, here's a look at the VC fund's biggest successes and failures to date.

    By Karissa Waddick • Aug. 18, 2023
  • Boxes of the diabetes drug Ozempic rest on a pharmacy counter on April 17, 2023 in Los Angeles, California.
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    Mario Tama / Getty via Getty Images
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    Demand for weight loss drugs soars to nearly half of Americans

    Drugs like the buzzy Ozempic are high on consumers’ radar — but lofty barriers to access remain.

    By Alexandra Pecci • Aug. 15, 2023
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    Permission granted by Novartis
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    Podcast

    Woman of the Week: Novartis’ Christy Siegel

    The oncology portfolio general manager for breast and women’s cancers, discusses the company’s recent “landmark” trial and how her family’s history connects her to patients.

    By Taren Grom and Meagan Parrish • Aug. 15, 2023
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    Anna Moneymaker via Getty Images
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    PBMs could soon feel the regulatory sting

    From Congress to the FTC to state legislatures, regulators are cracking the whip against PBMs.

    By Karissa Waddick • Aug. 4, 2023
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    Profile

    Putting purpose over profits, this pharma takes on the important issues

    Afaxys is a self-described "socially conscious" contraceptive healthcare company serving an unusual demographic for pharma: the public health sector.

    By Alexandra Pecci • Aug. 1, 2023