Commercialization: Page 3


  • A reflection of the Twitter logo cast on a phone screen emblazoned with the Threads logo
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    Threads joins the social media fray. Here’s what it means for pharma marketers.

    Meta’s new platform is drawing Twitter comparisons and could hold potential for pharma marketers in patient and HCP communication.

    By Karissa Waddick • July 18, 2023
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    Q&A // First 90 Days

    A BMS exec’s journey around the world in 90 days

    As BMS grapples with upcoming patent cliffs, Emma Charles, the new SVP of intercontinental markets, is focused on expanding its footprint.

    By Karissa Waddick • July 5, 2023
  • Abbey Jenkins Gamida Cell
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    Podcast

    Woman of the Week: Gamida Cell’s Abbey Jenkins

    The first-time CEO discusses the lessons she has learned since taking the role last year and how she’s pivoting the company into a commercial entity.

    By June 14, 2023
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    Q&A

    Ranking reveals biopharma’s most innovative companies

    IDEA Pharma’s 12th index finds that Pfizer and AstraZeneca reign supreme again.

    By June 7, 2023
  • Christy Shafer Marinus
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    Podcast

    Woman of the Week: Marinus Pharmaceuticals’ Christy Shafer

    The chief commercial officer shares how the company “beat the odds” to bring a rare disease drug to market.

    By June 7, 2023
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    Opinion

    A key to ‘winning’ in today’s market — and other trends pharma leaders are tracking

    Healthcare pros share the market drivers they believe are having the biggest impact on the industry.

    By June 2, 2023
  • Laurie Stelzer Mirati
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    Podcast

    Woman of the Week: Mirati Therapeutics’ Laurie Stelzer

    With the recent approval of Krazati, the biotech veteran is guiding Mirati into its next phase as a commercial organization.

    By May 31, 2023
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    Taking your biotech global? Here’s how you can navigate cultural norms

    What’s so different about doing pharma business in the U.K. versus Japan? One of Moderna’s top brass shares her tips for navigating choppy cultural waters.

    By Alexandra Pecci • May 2, 2023
  • Peyton Howell Parexel
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    Q&A

    5 minutes with — Parexel’s Peyton Howell

    The company’s chief operating and growth officer on her personal quirks and why every pharma leader should read "Getting Naked."

    By April 7, 2023
  • A scientist with protective eyeglasses and mask holding a red transparent pill with fingers in gloves in the pharmaceutical research laboratory
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    A drug just launched for a disease discovered only 10 years ago

    Pharming just landed an FDA approval for a treatment targeting an ultra-rare immunodeficiency disorder discovered only a decade ago — and it’s already in the hands of patients.

    By Karissa Waddick • April 6, 2023
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    simpson33 via Getty Images
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    Cutting the cord — why streaming is a new frontier for pharma advertising

    As streaming services proliferate, and more TV watchers buy in, there’s a new world of possibilities for DTC pharma marketing.

    By Karissa Waddick • March 27, 2023
  • Chris Fox Novartis Gene Therapies
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    Podcast

    Woman of the Week: Novartis Gene Therapies’ Chris Fox

    Welcome to the Woman of the Week podcast, a weekly discussion that illuminates the unique stories of women leaders who are catalyzing change throughout the life sciences industry. You can check out all our podcast episodes here. When Novartis acquired AveXis and its spinal muscular atroph...

    By March 15, 2023
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    Targeting the new ‘Golden Girls’

    With unprecedented buying power, women over 50 wield a lot of influence — but are still underserved by pharma. Urovant hopes to change that with its potential blockbuster drug.

    By March 8, 2023
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    Multimillion-dollar therapies are changing how payers foot the bill

    With more gene therapies headed to market, novel payment methods are emerging from regulators and academia. 

    By Feb. 28, 2023
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    Q&A

    Why patient care is a public affair

    The VP of public affairs at Kyowa Kirin discusses her role in advocating for advocacy.

    By Feb. 23, 2023
  • Ester Banque Bristol Myers Squibb
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    Podcast

    Woman of the Week: Bristol Myers Squibb’s Ester Banque

    The 30-year veteran is heading up the “transformation” of one of the pharma giant’s most important therapeutic portfolios: hematology.

    By Feb. 15, 2023
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    Profile

    For Complement’s CEO, storytelling could be just as critical as data

    Dr. Rafiq Hasan has his sights on bringing lessons learned at Bayer to ophthalmology-focused Complement Therapeutics.

    By Alexandra Pecci • Feb. 14, 2023
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    Q&A // First 90 Days

    Brian Fox is bringing ‘fresh eyes’ to ad agency Klick

    Why the recently appointed president of commercial solutions sees near limitless potential to expand Klick’s footprint across the life sciences — and how generative AI is playing a role.

    By Karissa Waddick • Feb. 13, 2023
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    Lordn/Shutterstock.com

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    Sponsored by LiveWorld

    Survey results: Social influences HCP perceptions and prescriptions

    Build social strategies into marketing plans to reach HCPs with sharply focused messaging.

    Feb. 13, 2023
  • The Federal Trade Commission headquarters is pictured in Washington, D.C. The agency's proposed noncompete ban may face legal challenges on several grounds.
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    Antitrust watchdogs have pharma in their sights, and the landscape is getting thornier

    The FTC and DOJ are heightening antitrust enforcement, and pharma deals are a prime target.

    By Karissa Waddick • Feb. 2, 2023
  • Yesmean Wahdan Bayer
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    Podcast

    Woman of the Week: Bayer’s Dr. Yesmean Wahdan

    The VP of medical affairs and women’s health is focused on an audacious goal to meet the needs of 100 million women globally.

    By Feb. 1, 2023
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    Vaxxinity eyes global COVID-19 vaccine market with ‘next-gen’ booster

    The biotech aims to complete rolling submissions with regulators in the U.K. and Australia in the first half of 2023.

    By Alexandra Pecci • Jan. 31, 2023
  • Teens in circle holding smart mobile phones of different colors.
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    Patients are using social media — clinical trial experts can learn from that

    Why an alliance of industry leaders is exploring the potential of social media as a treasure trove of real-world patient experience insights. 

    By Karissa Waddick • Jan. 30, 2023
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    Weight loss drugs: the promise and pitfalls

    GLP-1 agonists are dominating the anti-obesity scene — but hurdles remain to their uptake.

    By Kelly Bilodeau • Jan. 30, 2023
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    Fizkes/Shutterstock.com

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    Sponsored by LiveWorld

    Boost returns from social strategies with new channels and tactics

    Emerging channels offer new ways to reach key targets and improve campaign ROI.

    Jan. 30, 2023